Square Enix
Life Is Strange Marketing Campaign
Agency: Compadre
Creative Direction: Deanna Brown
Square Enix reached out to Compadre to promote the newest launch in their Life is Strange Franchise, Double Exposure.
The goals were to reach audiences outside of their core player base, leverage other gaming communities with the mythology of the world, and appeal to fans of the Murder Mystery genre.
Client: Square Enix
We designed a cross-over promotional campaign, Two Moons Rising, a custom-made live TableTop RPG murder mystery, where gaming influencers participate in an immersive gameplay session, bringing the game's world to life for fans.
Role: Design, motion, concepting
Visual Reserach
Talent Card
Main Title
The title sequence leans into using polaroids photos to introduce the game cast, the ripper paper with grunge texture, along with Blue and Red color scheme, inspired directly by Double Exposure.
Motion Test
The motion test for social focuses in on incorporating subtle 3D camera movement to create a parallax effect. Bring talent cast's identity in a dimensional yet suspenseful way.
Credits:
Creative Director: Deanna Brown
Producer: Tucker Rhodes
Designers: Felipe Picazo, Sally Choi, Claudia Celio, Sunny Xinyu